Confiant Built To Keep Publishers And Consumers Safe From Ad Malware

https%3A%2F%2Fblogs-images.forbes.com%2Fbrucerogers%2Ffiles%2F2019%2F01%2FLD-Mangin.jpgConfiant Built To Keep Publishers And Consumers Safe From Ad Malware>
Forbes – Bruce H. Rogers
Founded in 2013, Confiantâs mission is to tackle advertising security. They saw that the digital ad industry was under attack from two different vectors: The criminals that create fake users to attack the real advertisers through the creation of non-human traffic and viewability, and then the fraud perpetuated on the advertisers. Then there is also the vector where the criminals create fake advertisers to attack the real users in which criminals infect the user’s computer with malware, presenting a phishing scam that’s looking to lure users into some form of malicious action on themselves. Confiant focuses on the latter of these two criminal activities. The technology would scan the ad tag (the code providing information on the provenance of the ad) to identify when there was malicious code hosted inside. âWe thought, âGreat. We’re going to build a better scanner,’â says Mangin. And within a few months after start-up, they delivered a system that was indeed more effective at catching malware in Flash and in catching unauthorized pop-ups and redirects. Their first clients were the buy-side platforms and they wanted to expand to publishers.
Link: https://www.forbes.com/sites/brucerogers/2019/01/28/confiant-built-to-keep-publishers-and-consumers-safe-from-ad-malware/#5c8634d23f42


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