How Mattell, Lovesac, and Others Are Embracing DTC in Their Data Analytics Strategies>
This article discusses how Mattel, Lovesac, and other companies are using direct-to-consumer (DTC) strategies and data analytics to grow their businesses. It explains how companies are using data to better understand their customers, create personalized experiences, and optimize their marketing and advertising campaigns. It also highlights the importance of having a data-driven approach to customer acquisition and retention. Finally, it provides tips on how companies can use data to improve their operations and increase their profits.
Link: https://consumergoods.com/how-mattell-lovesac-and-others-are-embracing-dtc-their-data-analytics-strategies