Global User and Entity Behavior Analytics Market Size Anticipated to Reach USD 23.35 Billion By …>
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User and Entity Behavior Analytics (UEBA), also known as User Behavior Analytics (UBA), is a cybersecurity feature or solution that identifies threats by detecting behavior that deviates from the norm.
It is primarily used to monitor and identify unauthorized data access and transfer, unusual traffic patterns, and suspicious or malicious activities on computer networks or endpoints.
The User and Entity Behavior Analytics market is projected to reach around USD 23.35 billion by 2032, with a compound annual growth rate (CAGR) of approximately 33.5% between 2023 and 2032.
In 2023, the market size is estimated to be USD 1.73 billion.
Some of the top market leaders in the User and Entity Behavior Analytics market include Check Point Software, Cisco, Cynet, Exabeam, Fortinet, IBM Corporation, LogRhythm, Lookout, McAfee, Microsoft Corporation, Palo Alto Networks, Rapid7, Sophos Group, Splunk, Varonis, and VMWare.
The growth of the User and Entity Behavior Analytics market is driven by factors such as increased adoption of bring your own device (BYOD) policies, rising technological capabilities of UEBA systems, and the need to control insider threats.
Small and medium-sized enterprises (SMEs) can benefit from cost-effective UEBA solutions that enhance security across their servers and devices.
Key trends influencing the market include the focus on identifying targeted attacks and minimizing potential risks to safeguard information.
UEBA is effective in detecting insider threats and protecting devices, servers, and applications.
This makes it valuable for large businesses that are attractive targets for malicious actors.
The market segmentation in the User and Entity Behavior Analytics market is based on components, deployment, enterprise size, verticals, and regions.
The cloud sector holds a significant share due to its practical and affordable approach to network monitoring and threat detection.
The retail and e-commerce sector witnesses the highest growth, while the IT and telecom sector dominates the market share.
North America is currently the largest market for UEBA due to the presence of major service providers and the need to secure critical organizational assets.
The Asia Pacific region is expected to experience the highest growth rate due to the widespread use of technology and the need for robust security solutions.
Recent developments in the User and Entity Behavior Analytics market include Palo Alto Networks unveiling advanced threat detection and response solutions that utilize behavioral data and artificial intelligence to quickly detect and mitigate potential hazards.
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