ESET Launches Marketing as a Service to Accelerate Channel Partner Growth>
PR Newswire (US) –
The key points are:
– ESET launched Marketing as a Service (MaaS), a new addition to its Partner Program.
– MaaS delivers full funnel marketing campaigns for ESET channel partners to drive new leads, nurture relationships and improve brand awareness.
– Many channel companies lack resources for sophisticated marketing to grow business.
– MaaS addresses this challenge by offering a steady flow of potential customers through the buyer’s journey.
– Run in six-month campaigns as part of ESET’s MDF program, MaaS provides dedicated marketing support.
– A data-driven approach fine-tunes communications based on campaign performance.
– Partners see traction bringing back dead contacts and great potential for the program.
– ESET aims to do the heavy lifting for partners to improve profits, productivity and ROI.
– The program is designed to be easy, flexible, profitable and predictable for partners.
In summary, the article announces ESET’s new MaaS offering within its Partner Program to deliver full funnel marketing campaigns and support to channel partners.
Link: https://www.prnewswire.com/news-releases/eset-launches-marketing-as-a-service-to-accelerate-channel-partner-growth-302012866.html