Sift Secures 40 Patents, Reinforcing Leadership in Digital [Fraud]>
Globe Newswire –
Sift, a leader in Digital Trust & Safety, has announced the acquisition of 40 patents granted or allowed by the USPTO, reflecting the company’s commitment to developing technologies that protect digital businesses and users from fraud and abuse tactics.
In 2023, Sift invested in its platform across three main areas: core machine learning and AI technology for detecting fraudulent behaviors, the popular Workflows capability for automating business fraud logic, and WatchTower for detecting anomalies in customer traffic and fraud decision patterns.
Notable patents acquired in 2023 include those related to automated workflow creation for fraud prevention, connected components for botnet detection, anomaly detection in risk models, and real-time bot detection and intelligence.
Sift’s CEO, Kris Nagel, emphasized the company’s focus on customer-focused innovation and its impact on fueling growth for customers.
Sift’s Digital Trust & Safety platform serves global brands such as DoorDash, Yelp, and Poshmark.
Link: https://www.globenewswire.com/news-release/2024/01/04/2804225/0/en/Sift-Secures-40-Patents-Reinforcing-Leadership-in-Digital-Trust-Safety.html