Israelâs Siemplify: âThe US Market Is the Holy Grail for Israeli Tech Startupsâ>
Global Dispora News – CTech Staff
CTech â âThe US market is the holy grail for Israeli tech startups,â explained Amos Stern, co-founder and CEO of cybersecurity firm Siemplify. âThe New York market, in particular, is huge and mature and is bright with customer and partner opportunities around every corner, including a tightly-knit, and fast-growing ecosystem in the blazing-hot sector of cybersecurity.â
Field of activity/product: Cybersecurity/Siemplify Security Operations Platform Founders: Amos Stern, Garry Fatakhov, and Alon Cohen Year of founding/start of New York operations: 2015 Number of employees and whether the company is active in other locations: 170+, offices in New York and Tel Aviv and employees around the world Sum of total funding to date/funding rounds completed: $58 million/Series C (last funding round) Names of investors/VC backers: Georgian, Jump Capital, 83North, and G20 Ventures Two things you learned about American investors as a result of starting operations there:
1) East Coast investors tend to gravitate toward East Coast companies, and vice versa happens on the West Coast. This is why spending time outside of New York is beneficial. More on that later!
2) Earlier, I mentioned the vibrant networking scene in New York. Take advantage of this as a way to make inroads to potential investors. But before you reach out, do your homework. Investors are especially impressed by entrepreneurs who lay out a strong case for why they would be a good fit in a VCâs portfolio.
Two suggestions for Israeli entrepreneurs on what to do in New York:
1) Visit Times Square once. And then never again. (Just kidding⦠sort of.) In seriousness, while New York can be enchanting, it can also be overstimulating. When it becomes too much, try to get away from the bustle, even if that means taking a stroll along the rivers or in one of the cityâs many beautiful parks.
2) Speaking of getting away from the sensory overload of New York, an especially useful destination is Silicon Valley. Make it a point to spend time regularly (maybe one week every quarter) in the Bay Area, even if youâre not actively raising funds. Swap a coffee for a beer (SF is much chiller!) and get to know investors and potential partners.
Link: https://www.globaldiasporanews.com/israels-siemplify-the-us-market-is-the-holy-grail-for-israeli-tech-startups/