DDB Russia on creating a cyber spa for Kaspersky Labâs 4,000 employees>
Harro Media – Awards Analyst
Design of the site was developed based on the rules of a traditional off-line spa: muted soft tones of light blue and pink meet consumers to set up the right mood. A quiet and soulful sounds of water, fire and specially selected music tracks provided consumer a feeling of real presence in spa.

Design of the cyber-spa website simulates an actual spa visit: users can choose their own relaxation treatment or take the advice of a consultant. After traditional diagnostics, every visitor is provided with a series of exercises in a sequence that suit their individual needs.

The campaign was launched March 9, 2021 and immediately resonated with Kaspersky Lab employees. More than 2,000 employees in different countries (nearly 50%) enjoyed the Cyber Spa relaxation. The average time spent on the site reached a record of 3.42 minutes â meaning that people took advantage of more than one spa treatment.
Link: https://harro.com/2021/10/15/ddb-russia-on-creating-a-cyber-spa-for-kaspersky-labs-4000-employees/