Data Analytics in Cybersecurity: Challenges & Opportunities>
Cyber Management Alliance
Data Analytics and Cybersecurity are different domains that can work hand-in-hand to achieve the overall goal of improved data security and better business decisions.

According to researchers, approximately 80% of global companies recommend the application of data analytics across all business industries. This is due to the benefits and advantages that come with data analytics when it is implemented correctly. The application of data analytics in cybersecurity is tailored to enhance security against cyber threats.

Opportunities of Data Analytics in Cybersecurity The opportunities of data Analytics in cybersecurity help business owners recognize some strategies they can use to limit cyber attacks and ransomware attacks on their businesses. Below are some of the major applications of data analytics in cyber security that business stakeholders can adopt.

Keeping Targeted Marketing Safe The application of data analytics in cybersecurity helps to ensure that the consumer’s personal data is not tampered with by hackers. Data analytics can give you access to vital data that can help improve your marketing efforts while keeping customer information and the reputation of your business safe. Enabling Better Decision-Making With data analytics in place, business stakeholders can collect real-time data from the respective target audiences and use it appropriately. Decision-makers get access to accurate information that can be used to guide them on the best solutions to existing problems.

Elevating Security Standards The application of data analytics offers a lasting solution that can help you limit cases of data breaches and safeguard your business reputation. One of the major challenges of data analytics is the lack of reliable data analysts within the industry. The lack of enough professionals to do this job has increased security challenges for companies requiring in-house data management.

Maintaining a safe business environment in the current threat landscape is difficult since hackers are acquiring more sophisticated attack mechanisms every day. The more data sets you generate, the more security challenges you create for yourself.

This is one of the major challenges for companies operating in the healthcare and finance sectors. There is an increase in the number of cases related to identity theft, credit card theft, breaches of physical security devices, and many others.
Link: https://www.cm-alliance.com/cybersecurity-blog/data-analytics-in-cybersecurity-challenges-opportunities