Cofense rebrand was to avoid ‘being pigeonholed’ as a one-trick pony – channel boss>
CRN – Marian McHugh
Speaking to CRN for the launch of its new MSSP partner programme, Iannicello admitted that the rebrand wasn’t without its obstacles, but was necessary in order to update its reputation among its partners and customers.

“PhishMe had a ton of brand equity, but we had been going to shows and customers knew us only as a training and awareness company,” he said. Founded in 2011, Cofense (then PhishMe) was the subject of a $400m (£313m) private equity takeover by Pamplona Capital Management last year. However, he didn’t take the idea of possible further acquisitions off the table. “Being acquired by private equity gives us access to capital to make acquisitions to strengthen our product portfolio where it makes sense,” he said. “But right now our focus is expanding our footprint. “There is nothing on the horizon yet for acquisitions, but it’s not out of the question.”
Link: https://www.channelweb.co.uk/crn-uk/news/3069387/cofense-rebrand-was-to-avoid-being-pigeon-holed-as-a-one-trick-pony-channel-boss?utm_medium=email&utm_content=&utm_campaign=CRN.SP_01.Daily_RL.EU.A.U&u