SonicWall CEO: ‘Direct touch’ model has helped us win more enterprise accounts>
Channel Partner Insight – Nima Green
The security vendor has added 100 new people to its direct touch sales team this year, to generate leads on the behalf of partners

In July, CEO, Bill Conner, told CPI that SonicWall is now pitching to large customers directly, instead of leaving the responsibility to channel partners.

He said that many customers, particularly in the public sector, want to hear directly from the manufacturer “about our product roadmap”. Meanwhile, EMEA channel director Michael Berg wants to reassure parners that “it’s always going to be a two-tier model with us”.
Link: https://www.channelpartnerinsight.com/channel-partner-insight/interview/3081950/sonicwall-leans-into-direct-touch-as-a-way-of-generating-enterprise-business-for-partners?utm_medium=email&utm_content=&