Info Risk Today – Michael Novinson
The Annapolis, Maryland-based company over the past 12 months has quintupled the amount of data ingested into its system without any hiccups and continues to provide users with a sub-second response time, according to Roesch. He said Netography’s system continues to be responsive even with more data being thrown at it (see: CISA Warns of Increased DDoS Attacks).
Roesch has invested a lot in having Netography’s system inform itself about what it’s observing by tapping into context from external data sources or vulnerability management products. Building a self-driving system that can inform itself will save customers time and result in less work for everyone else, according to Roesch.
Netography competes against everyone from “old-school companies” such as Cisco to network operations center tools such as Plixer and network detection and response vendors such as ExtraHop, Vectra and Corelight, Roesch said. Virtually all competing products are built on a hardware platform that requires a constant curation cycle, while Netography is a pure SaaS system with no deployment required, Roesch said.
>From a metrics standpoint, Roesch said, he focuses most closely on annual recurring revenue, number of customers, headcount, marketing conversion and pipeline growth. To track Netography’s sales pipeline, the firm uses sophisticated internal processes that quantitatively track what gets into the pipeline, how it’s progressing through the funnel and the quality of customer experience.
Link: https://www.inforisktoday.com/netography-brings-data-science-detection-to-monitoring-tool-a-21649