Why the channel can prepare for a positive 2024>
Computer Weekly – Billy MacInnes
Here is a summary of the key points:
– Many channel leaders predict economic challenges will continue in early 2024, with slow sales and tight vendor budgets.
Growth is expected to be slow until confidence returns.
– Areas of growth opportunity include cloud, security, AI, and partners that offer platform consolidation.
Sustainability will also drive change.
– Potential barriers flagged are economic uncertainty, supply chain disruptions, skills shortages, and election caution in the UK.
– However, some express optimism, citing pent-up demand, network transformations, and managed services providers poised to capitalize.
– Upselling/cross-selling existing customers is also an opportunity, though slowed economic growth could derail this.
– Most see a mixed picture early on between opportunities and challenges.
But many expect a turnaround and market recovery in the second half of 2024 or towards the middle of the year.
In summary, cautious optimism prevails across the channel for 2024 after a tough 2023, banking on an economic rebound gathering steam in the second quarter and beyond.
Link: https://www.computerweekly.com/microscope/feature/Why-the-channel-can-prepare-for-a-positive-2024