LastPass Names Esther Flammer Chief Marketing Officer>
LastPass Press Release –
LastPass, a prominent figure in password and identity management solutions, has appointed Esther Flammer as its Chief Marketing Officer (CMO).
In her new role, Flammer will lead the global marketing division and strategy, encompassing various areas such as product marketing, demand generation, digital and growth marketing, as well as marketing operations and analytics.
Flammer brings over 20 years of marketing experience to LastPass, exhibiting a successful track record in aligning go-to-market strategies at high-growth B2B tech companies.
Her prior experience includes serving as CMO at Wrike, which was acquired by Citrix in 2021, followed by transitioning into a standalone entity in 2023\) Notable among her achievements is her recognition in the Denver Business Journal’s 2021 Outstanding Women in Business list and Influitive’s 2023 Elite 18 Customer-Led CMOs List.
Karim Toubba, CEO of LastPass, expressed the company’s anticipation and contentment in welcoming Flammer, highlighting her success in scaling marketing programs and optimizing go-to-market strategies.
Esther Flammer herself shared her excitement about joining LastPass, emphasizing the value she has personally experienced as a customer, and her intent to guide a robust go-to-market strategy centered around customer trust and product experience.
Flammer’s engagement extends beyond her professional role, as she is involved in speaking engagements on marketing and contributes to discussions related to women in leadership through various industry platforms, emphasizing mentorship and advocating for diversity within the field.
Link: https://www.lastpass.com/company/newsroom/af40e7be-c105-4b1b-8545-c06a784b212b