The managed security market is becoming increasingly crowded, with many players offering new technologies, solutions and services. The focus is now on building new relevance in the managed security channel as demand continues to increase for products and services that offer an enhanced user experience. To remain competitive in this rapidly changing market, it is essential for organisations to focus on building new capabilities and value that will differentiate their services from the competition and keep up with the latest security threats and technologies. Organisations need to become agile and responsive to the changing needs of their customers and develop unified offerings that meet those needs. Additionally, they should look to create effective partnerships with other organisations in their sector to ensure the delivery of comprehensive, scalable managed security services. Organisations should also focus on developing innovative and secure technologies in order to provide customers with the most up-to-date solutions for safeguarding their networks. This includes solutions such as artificial intelligence, machine learning, identity and access management, and other emerging technologies. This will not only help organisations to protect data and networks better, but it will also give them the competitive edge to attract new customers and retain existing ones. By bringing in new relevancy to the managed security channel, organisations need to build trust with their customers.
Link: https://www.arnnet.com.au/brand-post/content/693659/building-new-relevance-in-managed-security-will-be-key-to-channel-success-in-2022/